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You are here: News » Archived News » Stay on top of current marketing trends

Stay on top of current marketing trends

Marketing Trends

Green More ButtonIn the world of marketing, the difference between you and your competitors can boil down to simply being aware of what’s going on in your sphere. Here are some ways to stay ahead of the competition by making sure you stay on top of current marketing trends.

Monitor Social Media
Platforms like Twitter, Instagram and Facebook are great for keeping up with the latest in industry trends. Follow relevant accounts in your industry to ensure your feed isn’t clogged with unrelated content. The best way to find those people? Look at hashtags that you’d find in your sphere, and follow the posters.

Keep an eye on your competition
More often than not, looking at what your competitors are doing is a great way to see what’s working for them, and how you can take advantage of that for your own gain. It’s essentially free A/B testing!

Check out blogs
Need some ideas? Check out blogs from experts in niche areas of your industry. If you follow the right blogs, chances are that you’ll be able to see upcoming trends.

Network!
Whether it’s inside or outside your industry, networking is a brilliant way to stay on top of current marketing trends. The other perk is perspective. Sometimes all you need is somebody to give you a new outlook on your problems.

Subscribe to email newsletters
Signing up to newsletters helps to segment your information so that you don’t have to sift through tons of content to get the news you want!

Opt-in to Google alerts
Google Alerts is a great way to keep up with new content you flag when you’re online. Because the results are customised to your exact keywords, you’re guaranteed to be kept up-to-date with the latest developments in marketing and your industry.

Study audience behaviour
Easily one of the most important signs of trends is none other than the trendsetters: customers. Audience behaviour is one of the easiest ways to determine if something’s working, if something isn’t, and if something on the horizon is getting ready to enter your industry.

Some trends in 2022:

Video content is shorter
While long-form videos are great for providing insights and large amounts of information, in an age of 5-second ads, many content creators are turning to short-form content which usually focuses on 1 point which they can drive home for maximum effect.

Virtual Reality (VR) and Augmented Reality (AR) experiences are on the rise
VR and AR have given marketers a new opportunity to share experiences with their consumers by offering 360-degree views and a better visualisation of what’s on offer – something which is especially useful at events, online, and at showcases.

Branded audio content is increasing
With the rise in popularity of podcasts, more people are looking at branded audio content as a way to passively advertise themselves to an audience while they go about their day-to-day tasks.

More businesses are using SEO
While the results aren’t seen as quickly as PPC, the power of SEO is something that more and more businesses are starting to take notice of. Investing in SEO specialists is proving to be the key to consistent growth for many smaller companies.

Video is still king
While shorter videos are doing better than their longer counterparts, video content is still proving to be more effective than email marketing (which is really saying something). The ability to translate large chunks of information into something more digestible is proving to be successful in capturing attention – and getting followers.

Blogging is here to stay
Since the beginning of website creation, blogging has been a staple in almost every industry. Businesses that weren’t invested in blogs have started to look at making use of them, while companies that do have blogs have been showing a good ROI for their efforts.

Henri Scott, CEO and Founder, KlickSense
Henri Scott, CEO and Founder, KlickSense

In order to succeed in just about every industry, it’s vital that you know how to keep up with marketing trends. If you do it right, you’ll begin to notice the patterns and learn how to stay on top of current marketing trends. Who knows, maybe you’ll be setting those trends yourself in the future. If you’d like to learn more about marketing trends from me and my digital marketing team, why not get in touch? We’d love to hear from you!

Find out more:

www.klicksense.com

Cheers for now,

Henri Scott

 

 

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