Interactive Advertising is the latest in new tech for the retail sector to attract more customers. In a modern world where technology is at the forefront of almost everything we do, the use of digital advertising has risen dramatically in popularity due to its customisability, low cost and increased reach. In order to keep pace with their competitors, businesses are always looking for the latest ways to engage their audience. Embracing digital technology through digital signage is a factor that many have already considered and implemented effectively, and the fact that digital signage attracts 70% more attention than conventional printed signage supports this. One of the key trends that is proving to be effective is a hands-on approach in stores, allowing a consumer to interact with a product to make a more informed buying decision – this is where Nybble’s Lift & Learn comes into play.
What is Lift & Learn?
Lift & Learn is the modern way to bring your product to life through interaction. When your customer enters your store and picks up a product, it has always been down to them to use their imagination as to how they’d make the most of your product, however, through Lift & Learn the game has changed. Once your customer has picked up their product, a digital tag triggered as a result of the motion triggers a specific product video/advertisement to play on a nearby screen; this allows your customer to see the selected product in action.
A unique reusable RFiD tag is attached to each product involved in the display. This allows the paired receiving unit to detect when a product is lifted by sensing the motion, resulting in content instantly being triggered to play on screen. The interactivity and on-screen information sells the product to your customer like never before, assisting them by informing them of all relevant features, whilst showing the product in action. Another great feature of Lift & Learn is that retailers can track the interaction with any product; every time someone interacts with the product you know that product has had some interest. This allows you to track your analytics easily and accurately to make informed decisions surrounding pricing, demand and product placement.
Why is interactivity so important?
As previously mentioned, the effectiveness of digital signage has taken advertising influence in stores to a new level, with 70% of people admitting that digital signage catches their attention, directly influencing their buying decisions. With tech-giants seemingly always coming up with new methods to educate their customers with shorts bursts of exciting content (i.e. TikTok), it is crucial to stay on top of the latest technology trends in order to ensure you continue to stand out amongst your competitors.
Digital advertising is here to stay, and with more brands looking to embrace this form of product promotion, the most successful marketing will be delivered by those who embrace digital signage, handing their customers a higher quality and more persuasive user experience. This type of dynamic triggering is already operating across a wide range of sectors, from footwear to car dealerships, and everything in between, and can fitted to existing hardware, ensuring that costs remain minimal.