As the European freight forwarder France Line celebrates a major milestone, its MD Marie Boyer discusses the key ingredients in almost half a century of success. “The landscape is as challenging as it has ever been for the European road freight industry. As France Line reaches its 45th anniversary, we certainly don’t take our longevity for granted. I am often asked what lies behind our success and, in truth, the answer is that there is no great secret – we just go further in doing the simple things well.”

On time and on budget: “Our vetted network of reliable European partners and hauliers all share our values: to deliver on time, on budget again and again, and to use initiative to resolve problems.”

Offering cultural insight: “France Line specialises in cross-channel freight between the UK and France. Every member of our office team is French bilingual. We understand local culture and working practices, so when the unexpected happens, we are uniquely well placed to find solutions.”

We make it personal: “We don’t just deliver for our customers; we are partners with them. As automation and AI have become a bigger part of all our worlds, our personal touch and care is having a greater impact than ever.”

As one customer put it recently: “The personal attention you show towards my shipments and the customer service is second to none. They need to squeeze you into a bottle and distribute to the competition to show them how it is done.’”

An experienced team: “Our customers value the fact that they are dealing with people who are specialist in their field, and up to date on the current legislation (as regards customs requirements for example).”

Tailoring services to customer needs: “Part of our success has been our willingness to respond to customers’ requirements. One size doesn’t fit all. Different transit times. Express services. Out of gauge. We just do it.

“45 years is an important milestone. We are proud of our good reputation and the proven track record it is built on. It is incredibly rewarding to know your customers feel they can count on you. We intend to keep doing the simple things well to ensure they always can.”

info@francelinetransport.co.uk
0161 746 8339 
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