With the rising popularity and use of dynamic digital content, the business world is embracing interactive and large-scale digital signage. But what is it and how can you use it to your advantage?
Digital Signage refers to display technologies like LED or video walls, projection and LCD monitors that vividly display webpages, videos, directions, restaurant menus, marketing messages or digital images.
Digital signage functions in different settings – public spaces, museums, sporting arenas, churches, academic buildings, retail stores, corporate spaces and restaurants – to offer wayfinding, messaging, marketing and outdoor advertising.
Digital Signage can be used to provide public information, convey internal communication or share product information to enhance customer service, promotions and brand recognition. It’s a powerful way to influence customer behaviour and decision-making, while also enhancing consumer experiences through interactive screens.
Digital Signage can capture up to 400% more ‘eyes on’ views than static signage and businesses who use digital signage can point to an on average 33% increase in business as a result. This increase is in the main due to an ability to display current, dynamic content that is relevant, promotes multiple offers and that can be updated to reflect real time events and conditions in minutes and across a full estate of displays.
Digital Signage comes with an initial capital cost, but the very fact that you can ‘change your poster’ or ‘Update your Message’ every few seconds mitigates that cost; promote breakfast, lunch, evening offers at the right time; display offers on slow moving products; link displays to weather information – if it’s hot, play the advert promoting your BBQ range and if it’s cold and wet, play the advert promoting gazebos and indoor furniture – the possibilities are endless. The ROI is usually around 9 months and there aren’t many forms of business investments that can say that!
So, whatever sector your business is in, there is a positive use for Digital Signage that will benefit your staff, visitors, customers or, more importantly, your bottom line. The most common applications where the signage solutions are:
Drive sales of a product or products – promote an event.
Your customers know you for one service, but what other service offerings do you have – advertise them all in rotation.
Interactive Forms and Games
Digital signage need not just be a display – you can have interactive solutions that require user input through the screen.
Social Media Streams and News
Supplement your product/service offers with live social media or local news and weather feeds – be current!
Company Information for Staff and Visitors
Display live production information onto internal displays; make visitors feel welcome; post important company notices and information.
And many, many more…
Choosing the right signage provider
We’re experts at providing digital signage. Our team will listen to what you are looking to achieve and provide you with the most suitable signage solution to match those needs today and into the future – our solutions can grow or expand as your business does, and can be deployed to a single, or to hundreds of sites as needed, and all managed from a single device or location. We pride ourselves on customer satisfaction and have a specialist team at-hand to ensure that once installed, you are trained and supported to effectively manage your system on a continuous basis.
Keeping customers happy is and always has been our number ONE priority.
Digital Signage and AV solutions are just a small part of the overall Nybble offer which includes Remote, OnSite and Infrastructure Support, Data Backup, Disaster Recovery, Networks, Firewalls, Microsoft 365, Cloud Migrations, Cyber Security and much more, enabling us to become your trusted IT provider for a complete range of technology-based services. We provide help around the clock. If you have a problem, anytime of day of or night, then our experienced team of support staff are on hand to help, when you need it.
Find out more about how we can help with Digital Signage by calling the Nybble Digital Signage team now on 0330 002 0886 or click here for further information.