Business Connect Magazine Logo
Filter by Categories
Accountancy
Analysis
Apprenticeships
Artificial Intelligence
Automotive
AV Conferencing
Awards
Business Growth
Business Show
Campaign
Cashflow
Celebration
Chamber of Commerce
Charity
Conference
Construction
Credit Management
Crowdfunding
CSR
Cyber Security
Data Backup
Data Management
Debt Management
Debt Recovery
Digital Marketing
Economy
EDI
Education
Employment
Employment Law
ESG
Exit Strategy
Expo
Exporting
Feature
Finance
Focus
Foreign Exchange
Freight Forwarding
GDPR
Google Adwords
Hospitality
Immigration
Innovation
Insolvency
Insurance
Interactive Advertising
Interview
Isle of Man
IT Support
Lifestyle
LinkedIn
Logistics
Meeting Mandate
Networking
Networking
News
Panel Debate
Photography
PPC
Preview
Property
Public Safety
Public Safety & Security
R&D Tax Refund
Remote working
Renewable Energy
Retail
Review
Risk Management
Round Table
Safeguarding
Safety
Sectors
Security
SEO
Skills
Small Business Sunday
Small Business Sunday #SBS
Support
Symposium
Telecoms
Traineeships
Uncategorised
Uncategorized
Wellbeing
Winners
Women in Business
Working Space
Workplace
Filter by Categories
Accountancy
Analysis
Apprenticeships
Artificial Intelligence
Automotive
AV Conferencing
Awards
Business Growth
Business Show
Campaign
Cashflow
Celebration
Chamber of Commerce
Charity
Conference
Construction
Credit Management
Crowdfunding
CSR
Cyber Security
Data Backup
Data Management
Debt Management
Debt Recovery
Digital Marketing
Economy
EDI
Education
Employment
Employment Law
ESG
Exit Strategy
Expo
Exporting
Feature
Finance
Focus
Foreign Exchange
Freight Forwarding
GDPR
Google Adwords
Hospitality
Immigration
Innovation
Insolvency
Insurance
Interactive Advertising
Interview
Isle of Man
IT Support
Lifestyle
LinkedIn
Logistics
Meeting Mandate
Networking
Networking
News
Panel Debate
Photography
PPC
Preview
Property
Public Safety
Public Safety & Security
R&D Tax Refund
Remote working
Renewable Energy
Retail
Review
Risk Management
Round Table
Safeguarding
Safety
Sectors
Security
SEO
Skills
Small Business Sunday
Small Business Sunday #SBS
Support
Symposium
Telecoms
Traineeships
Uncategorised
Uncategorized
Wellbeing
Winners
Women in Business
Working Space
Workplace
You are here: News » Archived News » Desktop vs mobile

Desktop vs mobile

Business Connect blog visuals - 1

Green More Button

Digital marketing has always been aimed at reaching out to the broadest audience possible. In the past, that was done through desktops because of their availability. However, there’s been a notable shift taking place over the years. Instead of desktops, companies are starting to aim their campaigns at mobile users. Let’s take a look at the battle in digital marketing: desktop vs. mobile.

Tech is taking over
Like most people, I rely on technology to do the majority of my daily tasks. Whether that’s listening to music, talking to friends, working, or even something as simple as telling the time, I can safely say that my phone and laptop have become vital tools for accomplishing day-to-day tasks. And, like most people, I didn’t really notice the shift taking place. Of course, I saw ads about the newest iPhone – but it never occurred to me just how much technology has integrated into the structure of modern society. And, upon further inspection, I believe we haven’t noticed this change for the same reason we don’t see many changes: convenience.

Convenience is key
Technology provides a level of convenience we’ve not experienced before – which is the reason why so many people have welcomed it. To the point where convenience has become (for many companies) compulsory. It’s nearly impossible to send or receive information without a laptop, phone, or other pieces of tech. With Google handling roughly 3.8 billion searches a minute, it’s safe to say that we’re accessing the majority of our information through the use of technology. There are two main ways we interact with the online world: desktops/laptops, and mobile phones – the latter of which is rising to snap up the majority of the market.

Some statistics
– In 2011, mobile held around 6% of global digital traffic.
– As of August 2022, mobile held around 62% of global digital traffic.
That’s an increase of 933% in little over a decade. If you’re not sure why that’s important, let’s look at it like this: Mobile is, undoubtedly, the best way to reach the widest audience. This isn’t something marketers have missed, which has given us the trend of mobile-first optimised content – digital content designed to perform best when viewed on mobile devices. While that’s fine and well, it’s been noted to cause an issue for desktop users. Let’s take a look at an example…

Video Advertising
Video advertising is significantly more effective on phones because it takes up the entire screen – which removes any distractions. With desktops, however, this isn’t as effective. Ad blockers and larger screens deny those advertising opportunities completely, or allow us to avoid interacting with the ad. And, though it may be the smaller portion, it’s important not to discount the importance of laptops. While people enjoy spending time on their mobiles, studies have found that the majority of online purchases are made on desktops.

Mobile vs. Desktop: Who wins?
The simple reality is that there’s not a clear winner. In fact, thanks to the phenomenon of “multi-screening”, people balance the scales between desktop and mobile – often using both on the same day. That means it’s essential to look at marketing across all platforms (something we know as cross-platform marketing).

The Takeaway
Platforms differ in the same way that languages do. In the same way that you need to adjust your phrasing and structure from language to language, you need to structure your approach from platform to platform. There isn’t a magic spell you can cast to succeed in your marketing efforts other than to actively pay attention to your consumer’s behaviour, and work hard to ensure they get the best possible experience. Whether they’re on a desktop, laptop, phone, or standing on top of a soap-box, every view (and every viewer) is a valuable one, and there’s no way for you to determine which platform will be the one that provides the most success, generate the most traffic, or offer you the most leads.

To see success, it’s crucial that you understand that more people doesn’t necessarily translate into more views. If you’re struggling to get around the complexities that persevere in digital marketing, why not contact us? Our boutique team is passionate, driven, and always happy to help with your digital marketing needs. Whether it’s desktop, mobile, or both, we’ve got the tools to give you conversions the likes of which you’ve never seen.

Henri Scott, CEO and Founder, KlickSense
Henri Scott, CEO and Founder, KlickSense

 

Find out more:

www.klicksense.com

Cheers for now,

Henri Scott

 

 

Share this post

More like this

Over the last 12 months alone, Meta (formerly Facebook) has become a whole different beast. And yet, despite being a global business that prides itself

Businesses can often be hesitant to address digital because they feel they are not tech-savvy enough or simply lack understanding of the technical factors at

As more and more people rely on the internet to research and book accommodation, online reviews are becoming more and more critical in building a