Business Connect caught up recently with Mike Annett, Director of Business Development for WowNow Hire, for a chat about the construction equipment hire business and the customers they support.
Mike – please tell us more about the company?
“WowNow Hire, formerly known as Nationwide Hire, was founded in 1995 by Howard Piper in response to increased demand by shopfitters for help in finding the right piece of equipment to work in different and unfamiliar locations. The specialist knowledge we were able to apply to many unusual situations marked us as customer-friendly, and through word of mouth and local advertising grew the business to the point of being a one-stop shop for any equipment hire requirement.
“By 2009 we had not only established a solid reputation in supplying the right piece of equipment for the right situation, but we were offering contracts with a 4 hour service commitment. In 2015 Howard Piper passed away, but the company he had built had an exceptionally strong leadership team. The boat was quickly steadied, and by 2017 we had a new Managing Director and a new marketing strategy in place.”
Did the pandemic have an effect on the business?
“Covid had an effect right across the sector as it did over the whole of the country. We were resilient and took the opportunity to rebrand and transition the business to WowNow Hire, rolling out the new brand through the end of 2020 into 2021.”
Where did the name ‘WowNow’ come from?
“When we rebranded we wanted a name that stood out, but at the same time portrayed who we are and what we offer. The ‘Wow’ is exceptional service, and the ‘Now’ is the delivery of that service with certainty, reliability, ease, and of course speed.”
What are your key selling points from a customer’s perspective?
“Our principles haven’t changed. We offer tailor-made hire solutions that suit all service hire needs. We co-ordinate all your hire needs, end-to-end, with a single point of contact, across your sites over the UK and Ireland. Whether it’s powered/manual access, plant hire, tool hire, temporary accommodation, power generation, waste disposal, construction equipment hire and more, we deliver a nationwide service. We understand that clients want a fast, reliable service, which is what WowNow Hire can provide, covering a wide range of needs. With access to over 5 million hire products, we’ve got you covered with all the equipment that you need to get the job done. We always offer the right tool for the job, sourcing the best equipment, and by tailoring our offerings to your requirements, offer complete flexibility with same day and next day deliveries. We’ll also guarantee off-hires, leaving no kit on site after the job is complete.”
Find out more. Call 01329 640 349
wownowhire.co.uk
