They say time flies when you’re having fun… it goes even faster when you’re running a business! says founder Kelly Gilmour-Grassam of content agency ‘Making you Content’. “Making You Content is heading towards its 10th birthday, and it’s a total pinch-me moment. I’m extremely proud of the team, reputation and client base that our content agency has built over the years, and I’d be lying if I said I ever imagined us getting to where we are today when I first started out!
“Making You Content began from freelance roots. At the time, there were plenty of content writers out there, but not many agencies dedicated to helping brands get their message right. When you googled ‘copywriting agency’, nothing really came up. I decided to change that.
“From the start, we wanted to do things differently. For me, writing and editing are two very distinct jobs but both equally critical to creating stand-out, consistent content. So, I set about building a team of copywriters and editors who could help me serve our growing client base. One thing soon became clear: most clients needed more than just the written word. They wanted advice on strategy, content dropped into designs, and help pushing their value out into the world.
“It wasn’t long before we evolved from exclusively offering copywriting to become a more rounded content agency – providing an end-to-end, yet very niche, service within the marketing space. This evolution enabled us to really accelerate our growth. We started picking up more established businesses, including blue-chip clients and even household names.
“It also made us more resilient; while there’s still very much a place for copywriting post-generative AI, our support with strategy and delivery has made our service much ‘stickier’ – especially for fast-growth brands where we act more as an outsourced marketing team than a content agency.”
My biggest lesson along the way?
“Always be open to change. Sometimes the thing you fear happening the most ends up being the opportunity you didn’t know your business needed. It’s this agility as a leader and a business that has allowed Making You Content to hold strong through tough times – and help our clients keep pace with market developments. As we celebrate a decade in business, I’m looking forward to seeing what the future brings for MYC and continuing to build our reputation as a trusted marketing agency for ambitious brands.”
Making You Content is a leading provider of strategic content solutions to high-growth businesses.